The Kolau blog
Practical marketing guides, fresh perspectives and stories from businesses like yours.
So, you’ve created an ad and people are clicking on it. It’s working… Until they get to your landing page. For some reason, the clicks aren’t converting. Maybe you haven’t spent enough time
Read articleIn an industry where it seems that innovation is only in taste, Lulu’s Ice Cream, a Miami based ice cream shop considered one of the 14 best ice cream shops in Florida, shows us that it is
Read articleAre you a photographer or are you considering dedicating your life to photography? If you are, you know that doing so is the same as starting your own business. This means not having an
Read articleGoing niche is a great strategy for small businesses that are starting up and looking to gain a competitive advantage. It has its advantages and drawbacks, but if a company manages to get
Read articleWhether you’re just starting out in the hotel industry or you’re looking to boost your already established business, a good marketing strategy can only help you. While marketing is a broad
Read articlePoncelet is one of the six best cheese shops in the world according to the prestigious British magazine Speciality Food in its 2018 report. Poncelet, based in Madrid, Spain, is a cheese
Read articleWhether you’re a freelance architect or you work in a small architecture firm, you’re probably familiar with the stress that comes about when there are no new projects on the horizon. A
Read articleWhether you are in a big or boutique law firm, you’ve probably thought about which marketing strategies for lawyers can help boost the business. Based on research found in a study by the
Read articleThe world of cosmetics is growing quite rapidly and it’s a great opportutity to implement marketing ideas for hair salons. People go to great lengths to improve their physical appearance;
Read articleDid you know that more than a billion domestic animals live with families in the United States, Europe, Latin America and Japan? In countries such as the United States, they also account
Read articleMarketing for dental clinics is a key factor so as to gain more visibility and ensure client loyalty in this industry. Oral care accounts for approximately 35 billion dollars around the
Read articleThe fashion industry is one of the most dynamic and thriving industries in the world. It combines a vast variety of activities, from the proper production of products, the transformation of
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