The Kolau blog
Practical marketing guides, fresh perspectives and stories from businesses like yours.
As part of our series of interviews in the MSME Digitalization plan in Jamaica, we would like to hear more about Nuh Gluten as our featured MSME company of the week. Nuh Gluten was born
Read articleYou’ve likely heard that if your website isn’t on the first page of Google, it’s almost as if it doesn’t exist. While it might seem like an exaggeration, it’s actually the truth. According
Read articleIf you use the internet at all you’ve come across advertisements with images or videos. These types of ads are found on every website from YouTube to your favorite digital newspaper. While
Read articleWondering how to use YouTube Ads for ecommerce? Video marketing is a great way to boost sales for your online store. However, a lot of businesses stay away from it because it seems
Read articleYou’ve more than likely received direct mail magazines in your mailbox. They’re full of glossy pages featuring ads and coupons for local businesses. Maybe you’ve used them and maybe you
Read articleIf you are in the tourism and hospitality industry and are looking to boost your business and increase your bottom line, a better marketing strategy can help. Whether you own a hotel,
Read articleI can’t remember how many times I’ve had to search online for a product or service I otherwise didn’t know how to find. When I needed to find a hotel to stay in or when I searched for a
Read articleIf you run a business and are looking for better ways to increase your bottom line, reach a larger customer base, and outdo your competition, you may want to consider guerrilla marketing.
Read articleDid you know that more than a billion domestic animals live with families in the United States, Europe, Latin America and Japan? In countries such as the United States, they also account
Read articleGoogle identifies them as the “I want to know,” “I want to go,” “I want to do,” and “I want to buy” moments. These describe the moments you search for something on Google – no
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