The Kolau blog
Practical marketing guides, fresh perspectives and stories from businesses like yours.
Companies that have other companies as customers are known as Business to Business or B2B companies. They create products or services for them just like other retail companies which means
Read articleDo you remember the scene in Alice in Wonderland where Alice asks the Cheshire Cat which way she ought to go? “Well, that depends on where you want to get to,” the cat responds. “Oh, it
Read articleAs a good 21st century entrepreneur, you have probably dedicated part of your marketing efforts addressing the main digital channels. As such, your company has probably done everything to
Read articleWondering how to use Instagram for businesses effectively? Instagram is one of the most popular social media companies in today’s world. Users turn to it to interact with their favorite
Read articleSome believe the death of SMS (Short Message Service) is imminent. In some regions, it might sound reasonable since statistics show fewer and fewer messages being sent. For example,
Read articleSo, you’ve created an ad and people are clicking on it. It’s working… Until they get to your landing page. For some reason, the clicks aren’t converting. Maybe you haven’t spent enough time
Read articleWith St. Valentine’s Day right around the corner, you may be preparing to begin your Valentine’s Day promotions and sales. Alternatively, perhaps you’re having trouble knowing where to
Read articleIf you have decided to set up your own real estate agency and haven’t yet found a way to give your business a boost, consider implementing these four real estate marketing strategies that
Read articleAre you a photographer or are you considering dedicating your life to photography? If you are, you know that doing so is the same as starting your own business. This means not having an
Read articleLet us guess. You’ve decided to set up your own psychology office, and you’re looking forward to having more patients enter through the door and, most importantly, to return. Everything is
Read articleAre you a restaurant owner who wants nothing more than a dining room full of happy customers while you field incoming calls from hopeful people looking for a coveted reservation? If so, you
Read articleLet’s reverse the question: How can you not use Twitter for business, knowing the following facts? 313 million active monthly users. More than 500 million tweets per day. 66% of twitter
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